•  Habiba Abdelrahman

Habiba Abdelrahman


Business Development and Circular Economy Consultant

As a Business Development Manager and a Circular Economy Expert at MAINTENANT, I bring value to our partners and clients by blending my experience in business with my expertise in the areas of waste management and the circular economy.


I hold a degree in Business Management from Queen Mary University of London and co-founded a start-up. Three years ago, I joined MAINTENANT as an intern to work on one of their projects. It was then that I fell in love with what they do and how they do it.


Working closely with MAINTENANT’s team sparked my commitment to the planet and to sustainability. It inspired me to start my own social enterprise and become a sustainability expert. In 2018, I co-founded a food-waste management company through the HULT Prize Competition. After winning 1st place at the regional stage, in Europe’s green capital, Oslo, I was granted the opportunity to attend the world’s number 1 social entrepreneurship accelerator.


Thanks to this journey, I was able to develop a deep understanding of waste reduction, resource efficiency and the circular economy. Latterly, I have also become a Clinton Global Initiative University Alumni, after taking part in a 1-year online programme that enables students to address some of the pressing challenges that our societies are facing. I also conduct social entrepreneurship workshops for upcoming entrepreneurs.


Goal 1 - No Poverty Goal 2 - Zero Hunger Goal 3 - Good Health and Well-Being Goal 4 - Quality Education Goal 5 - Gender Equality Goal 6 - Clean Water and Sanitation Goal 7 - Affordable and Clean Energy Goal 8 - Decent Work and Economic Growth Goal 9 - Industry, Innovation, and Infrastructure Goal 10 - Reduced Inequalities Goal 11 - Sustainable Cities and Communities Goal 12 - Responsible Consumption and Production Goal 13 - Climate Action Goal 14 - Life Below Water Goal 15 - Life on Land Goal 16 - Peace, Justice and Strong Institutions Goal 17 - Partnerships

Tags: Habiba Abdelrahman, Marketing, Business Development Manager, Circular Economy Expert, Consultant


DIVERSITY DECK® Collection

The new must have family eco-play games

DIVERSITY DECK® card games are for all generations, to enjoy playing classic card games such as snap, happy families, crazy eights, black jack, go fish, rock paper scissors and more, whilst providing a great way to introduce different levels of learning as starting points of conversation around sustainability topics. Our two special cards, Calamity and Parry, add even more fun and strategic problem to solve the game.

Supports the UK National Curriculum and promotes STEAM learning and the UN's 17 Sustainable Development Goals.

Download the rules here.

All our products are durable and printed locally in United Kingdom on 100% recycled non bleached paper using ecological inks.






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