About us / Our partners

MAINTENANT Sustaining Now is a Community Interest Company (CIC) Registration Number: 10949034.
CICs are designed for social enterprises that want to use their profits and assets for the public good.
It was founded by Amell Amatino in 2017.

Through the Science of Sustainable Development, our social entreprise empowers children, adults, and the whole community to change their lifestyle now for a better future.

Our first Impact Report has been released. You can download the PDF here to find out our outstanding achievements since our incorporation end of 2017.


Amell Amatino

Founding Director

For the past 20 years I have worked in different Information Technology roles and prior to that I studied Quantum Physics at University.

Throughout this time I always had a deep interest in the environment and sustainability and so when I wanted to start educating my children on these subjects I noticed a lot of the material available did not cover the background theory and science in a way they could consume.

So I invested time in creating content that they or any other school children could understand and this eventually led to MAINTENANT Sustaining Now being born.

Clotilde Baret

Publishing Director

I read modern literature and languages at university, then worked in publishing in France and the UK. I am now teaching French and English as foreign languages in London, where I have lived for 17 years.

I believe education should develop subject specific literacies (e.g. learning about Earth Science in French) and empower learners to acquire and develop transferable skills acrosss cultures and languages.

I have joined MAINTENANT Sustaining Now to develop with Amell educational games and content focusing on science literacy and environmental solutions.

Nadjet Bouayad-Agha

Head of Digital Content

I am a consultant in Natural Language Processing.

When I am not teaching computers how to understand human language, I enjoy reading about science and I run workshops on Programming. Robotics and Creative Thinking to primary school children in Barcelona, Spain, which is where I live.

When Amell told me about MAINTENANT Sustaining Now, I loved the idea to give children the scientific knowledge and perspective to understand the environmental challenges we face today and will be facing tomorrow.

Clare Jones

Education Ambassador

Since completing my Zoology degree nearly 20 years ago, I have had a number of roles in conservation and education around the globe and travelled extensively.

These include working as a Bird Keeper for Chester Zoo, the Mauritian Wildlife foundation and as a research officer for Birds Australia, Melbourne. For me, working with critically endangered species has highlighted how we must work together as a society to ensure that we all have a sustainable future.

I have also trained and worked as a Secondary School Science teacher teaching Chemistry and Biology up to GCSE level and completed my MA in Education in 2017.

As an Independent Ambassador, I have my own small business that sells Tropic skincare which is sustainable, 100% natural and carbon negative.

I am delighted to be able to combine my passions of sustainability, conservation and education with my role at MAINTENANT Sustaining Now and am very excited about our future endeavours together.

Supported by

We are collaborating mainly with the academic world in United Kingdom as well as France.